There are many different conventions within creating a successful film trailers. I will explain these conventions within this blogpost. I will be using the two different harry potter trailers to help outline the conventions.
The first convention i will be outlining is the use of dialogue. The dialogue can be used as narrations which are supported by scenes from the film and dialogue from the film it's self. Within the harry potter trailer it used dialogue from the film itself to help promote it.
The second convention i will be outlineing is the focus on big named actors. The big named actors are used to draw in the audience because their favourite actor might be starring in the film. Within the harry potter trailer it used the well know actors such as Daniel Radcliff to help promote it.
The third convention i will be outlining is the captions. Film trailers use captions to give text support to the scenes. Within the harry potter trailers they used captions in this way to make it more informative.
The fourth convention i will be outlinning is short cuts within the trailer. This is used to make the trailer more fast paced and therefore more appealing to the audience. The harry potter did the use to make it more intense.
The fifth convention i will be outlining speed of the trailer as the trailer progresses. This normally happens in trailers to make the more intense. The harry potter trailer did this to make it more intense.
The sixth convention i will be outlining is the realese date of the film. This gives the audience more insight about the film and therefore more appealing towards the audience. Film trailers will say used text to quote if the film will be in 3D. Harry Potter did this to give the audeince more insight.
The seventh convention i will be outlining is the specialised Ident at the start of the trailer. This gives the feeling that the film is important because for a big company such as warner brothers, making a specialised Ident is great. Harry Potter did this because the film francise is wide.
Differences
The differences between the Harry Potter trailers are:
- The first trailer has more action than the second trailer. Warner Brothers might have done this because they wanted to give the viewers more information about the plot of the film before realsing more action.
- The second difference is the use of previous film scenes used in the second film. Warner Brothers might have done this becuase they wanted to use scenes from younger years to remind the audeince.
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