An example of an sign which represents something other than its self is open sign. It does not just mean open, it could be a sign symbolising that this building is a business.
The two main approaches to semiotics are Ferdinland desaussure and Charles Sander pierces.
Ferdinland represented the Dyadic semiotic system, sign=signifier ± signified.
Charles represented the Pierces Trydic semiotic system, sign-object-interpretant.
Charles theory which makes up a sign are two objects: The symbol and the index's.
These semiotics apply to film poster because because the film company will want to draw in their audience. This can also be applied to it because there are many features in film posters which the audience doesn't notice on purpose but yet its still there to make it more appealing.
This film poster uses many semiotics to make it more appealing to the audience. The first semiotic which i will explain is the sword in his hand, this sword is meant to symbolize heroism, but it could also symbolize danger because he looks like he is about to swing his sword. The second semiotic which i will explain is the fighting in the background of the boy. Within this background there is a massive fire which fires straight through the middle. this fire is meant to symbolize destruction but it could symbolize danger. Also in the background is fighting between wizards and witches, this is meant to symbolize hate and danger but it could also symbolize courage because young wizards are fighting with the more talented . The final semiotic which i will explain is the blood on the boys face. This blood is meant to symbolize hurt and danger but it could also symbolize a heroic essence because he is still fighting even with his wound. This poster relates to the films because within the film this person uses the sword to kill the main enemy of the film, this is an example of synergy.
This film poster uses many semiotics to make it more appealing towards the audience. The first semiotic which i will explain is the angle shot of the enemy in the trailer This shot is a low angle shot, this shot is meant to symbolize power and fearful but this could also represent fear for the audience because he is looking down on them. The second semiotic which i will explain is the destruction is the background. This shows a monument collapsing which gives the idea of evil and fear. The final semiotic which i will explain is the snake. This snake is meant to represent evil and danger but it could also be a sign of companionship because it is the enemies pet which shows loyalty. This poster relates to the film because within the film this enemy uses this pose a lot to take down his enemies, this is an example of synergy.
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