Costume List

Me and my group have decided to go with a sterotypical costume style for the teenagers within our trailer.  This sterotypical style includes jackets, hoddies, T-Shirts, Jeans and trailers.  I have researched typical teenage clothing and this is the most popular and common. 



This character is Jason, acted by Ste Hendrikse.



This character is Chris, acted by Tom Cannon.


This character is Steve, acted by Josh Filson.



This charcter is Dave, acted by Luke Hignett.

The final costume and character is the "Unknown Figure".  This character will be wearing all black to suit with the horror genre convention. 

Mock-up magazine cover

This image is the analysis of my mockup magazine cover, I have analysed it in full detail about the size and why I chosen it etc. 

Mock Up Poster



This is the Mock up of my film poster.  As shown I have analysed it in full detail.  I have explained why each feature has been used, the font style and the size. 

Synergy between Trailer/Cover/Poster

There are many ways how the synergy is maintained throughout the marketing process.

The example I am going to focus on is The Dark Knight Rises.  This film is one of this years biggest blockbusters.  One of the ways the synergy is maintained is through the Batman image in the center of the image, this uses the rule of thirds concept.  On each of these different types of media the Batman is the main focus of the media.  This is an example of synergy because this the Batman is in each different type of media.

Another way synergy is maintained is the same phrase on each type of media.  The phrase is " The Legend Ends",  on the poster it is on the bottom, on the front covers it is in the center and it is at the end of the trailer.  This synergy will make the viewers remember this phrase and therefore they will go and see the film because they remember the phrase.    

Marketing Campaign of horror films

There are many ways how distributors market their films towards there target audience.

One example is through different forms of advertising.  Often the distributors will advertise there official trailer later on at night, they do this because a horror genre is meant to be scary and this links into the idea that night time is scary because it gets darker, thus the audience will remember the trailer because it will frighten them and will want to see it to find out the ending.  Another form of advertising is through billboards of motor ways, these billboards are very large and they have the official poster on it, and it will have a memorable image, which includes the release date and a memorable phrase which will stay in the viewers head and will make them want to see it.  The final form of advertising is through the internet.  Bigger studios will be able to put there trailer or poster on popular websites, such as Facebook, Twitter and YouTube.  With horror films the distributors will put there most memorable, often most scary, image on websites so that the viewers will remember that image and will be influences to go and see that film.

Another form of how distributors market their film is through popular actors.  Bigger Studios will often hire more popular actors/actresses because more audiences will know them and might like their acting and will want to see them more often.  For example, the horror film Zombie Land, used two popular young actors; Emma Stone and Jesse Eisenberg, teenage audiences will know this actors because they have starred in many with successful films.

The final form of marketing for for a horror genre is the release date of the film.  Most studios will release their films at certain months to help fit in with the genre of the film.  With horror genres the studios will release their film towards the winter because conventions of horror films are dark and cold and the in the winter it tends to be dark and cold, the studios do this to a more fear into the audience and this the viewers will get a better effect/trill from the film.  
     

 

Film Poster Analysis

The Cabin In The Woods

This film poster is the poster of The Cabin In The Woods.  This poster uses many techniques to intrigue its audience to go and see the film.  The first technique is the background.  The background of this is a fading outline of the woods.  This fading outline can give many different ideas towards the storyline of the film.  It could mine that there is no woods and its all an illusion or could mean that the woods is dangerous, the viewers will have to find out by watching the film and seeing what this fading means.  The main image on this poster is the outline of the Cabin, it is black and filled with loads of text about comments towards the film.  The main piece of text is the headline, "The Cabin In The Woods" is name of the film and the creators have put this as the main headline because the audience will remember the name and therefore will spread the news to other plus thus more people will know about this film.  This is also done in a different font style then the others, it is more relevant to the theme of the film.  The Cabin is filled with positive comments about the film from different types of media (Newspapers, magazines etc), and the creators have done this to make it appealing towards the target audience because if a film has loads of positive comments from professional opinions then the audience most likely think it is a good film because it as positive comments from professional opinions.  The creators have put it inside the Cabin to make it more relevant to the film.  The phrase "You think you know the story.  Think again", has many functions which make it appeal towards its audience, one is that the word "you" is an example of synthetic personalisation, the word "you" makes the individual think the poster is based towards them but in reality it is based towards a a much wider audience.  Also this phrase makes the audience think, because it in includes "Think again", which will make the audience think, but they will want to know and therefore they will see the film.  The other text on this, is the producers and writer of the film, they have done this because they will be recognised and therefore people will go and see the film.  The final piece of text is the release date.  They released it on Friday the 13th which is the date were bad things are meant to happen, the producers have done this on purpose be make the audience more feared towards the film.

Film Poster analysis

The Dark Knight Rises

This film poster is the poster of The Dark Knight Rises.  This poster has many features which will make it noticeable, memorable and intriguing.  The first feature is the background of the poster, the background is an image of falling buildings into a pit a fire.  The creators have done this because the genre of this film is action and features such as fire and falling buildings are considered violent which links back to the action genre.  The falling building also symbolises danger which is linked to the action genre because danger is another form of action. The fire in the background is an action characteristic because fire is normally links to danger which links back to action.  The fire also links into the phrase "A Fire Will Rise", because it is a fire, this is cleverly done by the producers because they both have a fire characteristic to them.  The fire is also in the shape of the Batman symbol, this is an example of synergy between the film and the poster because the symbol is shown in both.  Also fans of the film the recognise this symbol instantly and instantly know that this poster is resembled to Batman.  The main image in this is The Batman.  This will be the first feature which people will notice as he is very recognisable and because they are using the rule of thirds concept by placing him in the centre of the poster.  Also the Batman is standing in front of the fire as a mark for his symbol and to show his heroism.  The text on this poster makes the poster more detailed and gives more information about the date and actors in the film.  The main piece of text is the headline, "The Dark Knight Rises" is name of the film and the creators have put this as the main headline because the audience will remember the name and therefore will spread the news to other plus thus more people will know about this film.  The phrase "A Fire Will Rise", links into the background as I have already explained but also leaves a question to the people who notice it, the question is, what is this fire?, it could be from buildings or it be a group of people, this will make the audience want to go and see it to fin out what this fire is.  behind this headline is again the Batman symbol which again uses synergy from the film to the poster but they have another style onto it to make it more memorable.  The other phrase "The Legend Ends JULY 20", this phrase boosts the credibility of the Batman because they are symbolising him as a legends and they have put "JULY 20" as the date the film is released.  This poster also lists the actors, sponsors and developers of the film.  Some people will recognise these actors and will want to see them and therefore will go and see the film.