Marketing Campaign of horror films

There are many ways how distributors market their films towards there target audience.

One example is through different forms of advertising.  Often the distributors will advertise there official trailer later on at night, they do this because a horror genre is meant to be scary and this links into the idea that night time is scary because it gets darker, thus the audience will remember the trailer because it will frighten them and will want to see it to find out the ending.  Another form of advertising is through billboards of motor ways, these billboards are very large and they have the official poster on it, and it will have a memorable image, which includes the release date and a memorable phrase which will stay in the viewers head and will make them want to see it.  The final form of advertising is through the internet.  Bigger studios will be able to put there trailer or poster on popular websites, such as Facebook, Twitter and YouTube.  With horror films the distributors will put there most memorable, often most scary, image on websites so that the viewers will remember that image and will be influences to go and see that film.

Another form of how distributors market their film is through popular actors.  Bigger Studios will often hire more popular actors/actresses because more audiences will know them and might like their acting and will want to see them more often.  For example, the horror film Zombie Land, used two popular young actors; Emma Stone and Jesse Eisenberg, teenage audiences will know this actors because they have starred in many with successful films.

The final form of marketing for for a horror genre is the release date of the film.  Most studios will release their films at certain months to help fit in with the genre of the film.  With horror genres the studios will release their film towards the winter because conventions of horror films are dark and cold and the in the winter it tends to be dark and cold, the studios do this to a more fear into the audience and this the viewers will get a better effect/trill from the film.