Film Poster analysis

The Dark Knight Rises

This film poster is the poster of The Dark Knight Rises.  This poster has many features which will make it noticeable, memorable and intriguing.  The first feature is the background of the poster, the background is an image of falling buildings into a pit a fire.  The creators have done this because the genre of this film is action and features such as fire and falling buildings are considered violent which links back to the action genre.  The falling building also symbolises danger which is linked to the action genre because danger is another form of action. The fire in the background is an action characteristic because fire is normally links to danger which links back to action.  The fire also links into the phrase "A Fire Will Rise", because it is a fire, this is cleverly done by the producers because they both have a fire characteristic to them.  The fire is also in the shape of the Batman symbol, this is an example of synergy between the film and the poster because the symbol is shown in both.  Also fans of the film the recognise this symbol instantly and instantly know that this poster is resembled to Batman.  The main image in this is The Batman.  This will be the first feature which people will notice as he is very recognisable and because they are using the rule of thirds concept by placing him in the centre of the poster.  Also the Batman is standing in front of the fire as a mark for his symbol and to show his heroism.  The text on this poster makes the poster more detailed and gives more information about the date and actors in the film.  The main piece of text is the headline, "The Dark Knight Rises" is name of the film and the creators have put this as the main headline because the audience will remember the name and therefore will spread the news to other plus thus more people will know about this film.  The phrase "A Fire Will Rise", links into the background as I have already explained but also leaves a question to the people who notice it, the question is, what is this fire?, it could be from buildings or it be a group of people, this will make the audience want to go and see it to fin out what this fire is.  behind this headline is again the Batman symbol which again uses synergy from the film to the poster but they have another style onto it to make it more memorable.  The other phrase "The Legend Ends JULY 20", this phrase boosts the credibility of the Batman because they are symbolising him as a legends and they have put "JULY 20" as the date the film is released.  This poster also lists the actors, sponsors and developers of the film.  Some people will recognise these actors and will want to see them and therefore will go and see the film.