Wednesday, 12 September 2012

Film Magazine Cover Analysis

The Dark Knight Rises























This magazine cover has many features which makes it appealing towards the target audience of the creators.  The first feature I am going to discuss is the choice of house style which the developers have chosen to produce.  The developers have chosen to have a golden/dark text colour for their headline and masthead.  This choice of text has features which make it appealing.  The choice of colour matches/links with the main image (Batman) so make the text has more a resemblance towards the main topic/article of the magazine (The Dark Knight Rises).  This is also an example of colour synergy, they have used the same colours but they are different forms of magazine terminology, they have mixed together these two, to again make it more relatable towards the main topic.  Another house style feature is the background of the magazine.  The background of the magazine cover is the smashing of glass window.  This background symbolizes the genre and character of the film (action).  The background supports this genre because the smashing a glass window is violent which also comes into the category of action, which is the genre of the film., However the creators have made the background cover more of a ghostly colour, the creators have done this to create a more horror based scenario to intrigue the audience.

The images used on this front cover relate to the main topic of the magazine.  The main image on this front cover is Batman, which is also the main topic of the magazine.  As I have mentioned the colours of the main image match the colours of the main text, this creates colour synergy.  The creators have only put a single main image on this front cover because it is the main topic of the magazine; this image is also recognizable by its demographic which will intrigue them to buy the magazine.  The other image on this magazine is the Batman symbol.  Normally this symbol is black, as a dark symbol of the Batman, but the creators have, again, used colour synergy to change the Batman symbol into the golden dark colour.  The quotes used on this front cover relate to the subject of the magazine.  The people who quote on this front cover have a strong relation to the The Dark Knight Rises.  One of the people who quote is Christian Bale, Christian Bale (Who plays the Batman) has quoted "It's the end of an era, for me personally, and for Batman", the Batman film saga has been on for nearly a decade and this quote means that Christian Bale hasn't finished with Batman.  Also the "Christian Bale" text is bright yellow; this is to make him stand out as the lead actor, which will make him more noticeable.  The other quote used, is by Tim Burton (A famous American director).  The quote "Tim Burton writes exclusively for you", is an example synthetic personification, the creators have used the word "you" to make the reader more personalized with the magazine because the word "you" means towards a specific person.  Also film fans will recognize Tim Burton because he is a famous director; this will again intrigue the viewer because it has a famous director within the magazine. 

The other headline "The Ultimate Batman Issue", suggests that this magazine has the best information, pictures etc about The Dark Knight Rises.  This headline is also at the top of the front cover, which will make it very noticeable to the viewers; this is also done because the text colour is white on a dark background.  The creators have also used a Batman sky symbol to highlight a piece of text.  Using the Batman sky symbol again creates a link from the cover to the film because this symbol is very popular and easily recognisable towards its audience.  The text within the sky symbol quotes "ESSENTIAL BATMAN GUIDE past, present and future rated revealed, reinvented...”  The section " ESSENTIAL BATMAN GUIDE" is in bold writing style and in all capital letters, the creators have done this as this is a pug and they want to try and persuade the audience to buy their magazine by making the "ESSENTIAL BATMAN GUIDE" more noticeable, also the word "Essential" will intrigue the audience because it means must have which implies that the audience must have it.  The other pug used on this magazine is the "exclusive" word above the headline, this will persuade the audience to buy it because their magazine has exclusive information and there target audience will want to see it.  Also this part has a yellow background on a dark background which will make it more noticeable.  The creators have also put in another celebrity icon on their front cover.  They have used Mcconaughey (A famous American Actor).  They have put "Confessions of Mcconaughey" as a heading to make it more noticeable, they have also used the word "Confessions" which will intrigue the audience which a famous actor has confessed things about him.  The text underneath the heading is "There is a beast underneath...” this will intrigue the audience because it is an unfinished sentence from the famous actor and the audience will find to find out the rest of the sentence by buying the magazine.  The creators have done this puff again but for a different meaning.  They have put as the heading " 'real' move gadgets" and the text is "buy your own light saber!”  This will intrigue the audience because film fans will want to own gadgets from their favourite films; they have used a "light saber" as the advertisement because it is popularly known from the stars wars film franchise.  The last section of text is add on information which might interest the audience, it will interest them because they mention upcoming films and information about them and film fans like to know information about upcoming films.  

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