Wednesday, 19 September 2012

Film trailer analysis

The Dark Knight Rises

http://www.youtube.com/watch?v=GokKUqLcvD8


This trailer is for one of this year’s biggest blockbuster "The Dark Knight Rises".  This trailer has used many techniques to make it professional and appealing towards its audience.  The trailer starts with an Ident explaining about the approval of the trailer.  This is a must-have trailer convention because trailers need to approved before they are shown because it might not be appropriate for certain audience.  It then cuts to a cloudy background as it lists the sponsors and creators of the film.   

The scenes in this trailer make it more dramatic, appealing and create an action feeling towards the trailer.  The trailer starts off slow and shows scenes of characters walking and a child singing.  The singing continues throughout most of the trailer.  It has starts off slow because the sound is also soft and slow.  The trailer starts off the plot of the trailer earlier on in the trailer, it does this by showing the main villain and the talk of protection.  It sets off the characters by showing them early on; it also shows what role they play by the scenes and dialogue they have chosen for them, for example: they show off the main villain by showing him triggering an explosion and the talk of death.  This trailer leaves a lot of unanswered questions which will intrigue their target audience, for example they leave the question, and will Batman die? by showing the main villain standing over him talking about his death.  It also draws their target audience in by setting up a good story line throughout the trailer, it doesn't give too much away but it gives them insight in order to intrigue them to watch it.  This trailer also uses big name actors and popular actors known by their target audience to intrigue their target audience to watch it.  Its uses Christian Bale, who is famously known as the Batman throughout the entire trailer, the audience will notice him and will inspire to watch it.  The cuts used in this trailer make it start off slow but as the trailer progresses the excitement builds as loads of jump cuts appear of different action scenes at a high speed, this makes the trailer more exciting because its gets faster and faster.  The trailer uses many different types of sounds to make the trailer more exciting and appealing towards its audience.  They use sounds such as voice over’s, soundtrack and dialogue to make it more appealing.  For over half the trailer the main sound is the singing on a young boy, this adds a softer feeling to the trailer, but there are voice over’s of dialogue over lapping the main sound to give more insight and tension to the audience.  The final concept is the use of text shots on the trailer.  The text shots are used to create tension and give more insight into the dates and storyline of the film.  The text also leave unanswered questions, such as "The Legend Ends, this leaves a cliff hanger and the unanswered of how does it end?  

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